To developed our target user, Sophie, detailed user personas were created. To better understand potential users and their needs, we employed a range of research methods. Using a real-life subject as a primary source of information provided valuable insights that guided the development of the app’s features.
 
To broaden understanding, several surveys were conducted with participants from a range of age groups and backgrounds to gather a broad perspective on what users want in a meal planning app. This approach was complemented by journey mapping and a series of in-depth user interviews, including sessions with users like ‘User X.’ Together, these research methods helped further refine and prioritise the core functionality of our app.